French Open Moving To Warner Bros. Discovery 

In a big announcement, Warner Bros. Discovery announced on Tuesday that TNT Sports, a company owned by Warner Bros. Discovery, will be the new and exclusive broadcaster of the French Open or Roland-Garros in the USA. The media giant signed a 10-year deal with the French Tennis Federation to broadcast the French Open tournament, with an average of around $65 million annually. 

According to a press release, this deal will make Warner Bros. Discovery the world’s largest broadcast partner of the Grand Slam tournaments. In addition to the US, Warner Bros. has the right to broadcast the French Open in 55 countries. Warner Bros. Discovery-owned Eurosport has the exclusive rights to broadcast the French Open in 55 countries other than the U.S. 

The Chairman and CEO of TNT Sports, Luis Silberwasser, said in a release, “Roland-Garros perfectly aligns with our global sports strategy and our commitment to adding premium live sports content to our TNT Sports portfolio. We look forward to serving fans with a best-in-class content experience and providing them with direct access to more live Roland-Garros coverage than ever before.” 

Before this deal, the French Open was broadcast in the U.S. by Comcast and NBC and streaming services like Peacock and the Tennis Channel through a sub licensing deal. The agreement underlines that matches will be streamed live on platforms like TNT, TBS, and TruTV. Viewers can also enjoy the French Open on the company’s streaming platform, MAX. 

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Disney Bros. Discovery has shown interest in the live sports streaming business. In the last three years, the company has bagged the exclusive streaming rights of many American sports like the NBA, NHL, NASCAR, U.S. Soccer, and collegiate football playoffs, and now, they have added the French Open to their list.

This deal comes after the writer’s strike in Hollywood forced cost-cutting measures throughout the industry, including Warner Bros. Discovery.  For this reason, media giants have been leaning towards sports as a way to attract massive audiences and cash in advertisement money.

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